The Proper Use of Loss Leaders

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Did you ever wonder how someone could sell something so cheaply? Did they consciously know what they were doing? Did they have to sell at a loss because perhaps they were liquidating ...

Value-Added Services

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How many times have you said that competing on price is a fool’s errand and you need to find a way to break your clients mind set that it’s all about competitive pricing? Well, ...

Keeping up with the changing world of recruitment metrics

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It’s no secret that the global workforce has changed significantly from even just a few years ago. Big data, artificial intelligence, social media and millennials in the workforce ...

Through the Lens of a Recruitment Ad Agency, There’s a Lot You Can Learn

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Recruitment ad agencies are a driving force in the job advertising market. Over the years, agencies have pioneered “how to” approaches in the world of recruitment marketing, such ...

The Retail Industry: What the Headlines are Missing

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Recently, the U.S. Department of Labor issued the May 2017 employment report and it was very positive, for the most part. The unemployment rate fell to 4.3% in May, the lowest level ...

Inbound Marketing for Staffing Is Almost Half the Battle

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I just read a very good introduction to inbound marketing for the staffing industry on The Staffing Stream. The author made some great points about the value of inbound and the opportunities ...

A Marketing “Honey-Do” List for Staffing Agencies Wanting More New Business

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There it was, stuck on the refrigerator, glaring and searching for me like the Evil Eye of Sauron in the Lord of the Rings. It was my dreaded weekend Honey-Do list. I had a honey-do ...

Sales Contribution

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Do you measure the true profitability of your individual contributors rather than just their sales? Many companies look at how much sales a person is generating instead of how much ...

It’s not what you know: How recruiters can embrace the new relationship economy

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Most recruiters understand that to build a successful business, they need to forge trusted relationships within their networks. No matter how balanced the spreadsheets are today, if ...

The Value of Face-to-Face Meetings with Your Staffing Suppliers

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The human capital business is all about people. So why would you de-humanize the process of supplier management when your success is based on the positive relationships you foster with ...
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